Guides
Profit Intelligence for Shopify brands
Short explainers on True Profit, True ROAS, and Google Ads campaign profitability — written for operators who already know ROAS is not enough.
Ecommerce profit analytics
Ecommerce profit analytics joins revenue, ad spend, and real costs so you can see Net Profit and True ROAS — not vanity ROAS alone.
Shopify profit analytics
Shopify profit analytics combines store orders and refunds with advertising spend and costs to show real Net Profit and True ROAS.
True ROAS
True ROAS uses net revenue after discounts and refunds, divided by ad spend — a clearer signal than platform ROAS for ecommerce profitability.
Google Ads profit tracking
Google Ads profit tracking joins campaign spend with Shopify revenue and costs so you can see which campaigns make money after real expenses.
Campaign profitability
Campaign profitability ranks Google Ads campaigns by profit, margin, and True ROAS after Shopify revenue and business costs are applied.
Ecommerce profitability
Ecommerce profitability is Net Profit after revenue, refunds, advertising, and fulfillment costs — the metric that decides whether growth is healthy.
Shopify advertising analytics
Shopify advertising analytics connects store revenue with Google Ads spend and costs so advertising decisions reflect real profit, not only attributed ROAS.